Where private markets meet Defined Contribution
Awaken gives asset managers, trustees and managed accounts providers infrastructure to make alternatives 401(k)-ready, with speed, AI-powered intelligence, and third-party defensibility.
Request a DemoOur Mission
Bringing the power of private markets to every retirement saver.
For decades, diversification and investment returns from private markets were out of reach for the 401(k). New regulation is changing that, opening more retirement plans to private equity, private credit, infrastructure, real estate, and beyond.
Awaken's technology propels retirement savers forward. We give asset managers and trustees the infrastructure to package alternatives into 401(k)-ready vehicles, field diligence at scale, and maintain the independent, audit-ready record that fiduciaries require as $1 trillion of 401(k) AUM enters private markets over the next decade.
Built to be trusted
Awaken makes retirement access for private markets safe, defensible, and scalable.
Built with counsel review
Engineer with the best
Awaken was designed with leading funds, CIT and ERISA attorneys, turning regulation into structured technology-driven workflows.
Independent by design
Third-party defensibility
Awaken's independent system of record gives fiduciaries a documented, defensible trail they cannot build alone.
Infrastructure, not advice
We power the rails
Awaken is not a fund manager, recordkeeper, or adviser. Our technology makes retirement-channel access safe and scalable.

From episodic fundraising to permanent capital base
Traditional LP Channel
7-10 year fund life
Constant re-up pressure
LP fatigue after Fund III, IV, V
Concentrated LP base
Relationship-dependent fundraising
Single LP departure = material impact
Episodic fundraising cycles
18-month fundraise every 3-4 years
Timing dependent on market sentiment
401(k) Capital Channel
50+ year capital duration
Retirement savers hold through cycles
Capital compounds across careers
140 million participants
Systematic access through TDFs and recordkeepers
Diversified, stable capital base
Continuous capital formation
Monthly payroll contributions flow automatically
Recession-resistant through dollar-cost averaging
