Where private markets meet Defined Contribution

Awaken gives asset managers, trustees and managed accounts providers infrastructure to make alternatives 401(k)-ready, with speed, AI-powered intelligence, and third-party defensibility.

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Our Mission

Bringing the power of private markets to every retirement saver.

For decades, diversification and investment returns from private markets were out of reach for the 401(k). New regulation is changing that, opening more retirement plans to private equity, private credit, infrastructure, real estate, and beyond.

Awaken's technology propels retirement savers forward. We give asset managers and trustees the infrastructure to package alternatives into 401(k)-ready vehicles, field diligence at scale, and maintain the independent, audit-ready record that fiduciaries require as $1 trillion of 401(k) AUM enters private markets over the next decade.

Built to be trusted

Awaken makes retirement access for private markets safe, defensible, and scalable.

Built with counsel review

Engineer with the best

Awaken was designed with leading funds, CIT and ERISA attorneys, turning regulation into structured technology-driven workflows.

Independent by design

Third-party defensibility

Awaken's independent system of record gives fiduciaries a documented, defensible trail they cannot build alone.

Infrastructure, not advice

We power the rails

Awaken is not a fund manager, recordkeeper, or adviser. Our technology makes retirement-channel access safe and scalable.

From episodic fundraising to permanent capital base

Traditional LP Channel

7-10 year fund life

Constant re-up pressure

LP fatigue after Fund III, IV, V

Concentrated LP base

Relationship-dependent fundraising

Single LP departure = material impact

Episodic fundraising cycles

18-month fundraise every 3-4 years

Timing dependent on market sentiment

401(k) Capital Channel

50+ year capital duration

Retirement savers hold through cycles

Capital compounds across careers

140 million participants

Systematic access through TDFs and recordkeepers

Diversified, stable capital base

Continuous capital formation

Monthly payroll contributions flow automatically

Recession-resistant through dollar-cost averaging